Almost 90% of UK shoppers use Amazon, research reveals

Study by Mintel also finds that more than 25% of British adults are signed up to Prime Almost 90% of UK shoppers use Amazon and 40% have access to its Prime subscription service, according to research that lays bare the challenge for high street retailers. Most Amazon shoppers visit the online retailer at least once a month and just under a fifth once a week, underlining the retail dominance Amazon has gained. Its core categories of books, DVDs and video games are still the most popular purchases, according to the market research firm Mintel. Read full story