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Almost 90% of UK shoppers use Amazon, research reveals
The GuardianStudy by Mintel also finds that more than 25% of British adults are signed up to Prime Almost 90% of UK shoppers use Amazon and 40% have access to its Prime subscription service, according to research that lays bare the challenge for high street retailers. Most Amazon shoppers visit the online retailer at least once a month and just under a fifth once a week, underlining the retail dominance Amazon has gained. Its core categories of books, DVDs and video games are still the most popular purchases, according to the market research firm Mintel.
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