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Financial Times thrives by focusing on subscriptions | Roy Greenslade14 Apr 9:00am

Financial Times thrives by focusing on subscriptions | Roy Greenslade

The Guardian
As it tops 1 million paying readers and moves back to its former home, the FT is looking to expand The Financial Times, long regarded as a reliable reporter of news, was delighted two weeks ago to report news of its own: it announced that it had signed up 1 million paying readers. Its understandably excited editor, Lionel Barber, tweeted that the paper had managed to pass the milestone “one year ahead of schedule”. Note that significant reference to “schedule”. It says so much about the modern FT’s outlook. In a digital ecosphere where the story about traditional newspapers in the developed world has been one of retrenchment here is a paper with a plan. It is looking towards the future with a positive aim of expansion while many print rivals are engaged in the sad business of managing decline.
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