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Five stars or fake? How to beat fraudulent online reviews14 Jul 2:59am

Five stars or fake? How to beat fraudulent online reviews

The Guardian
Internet sales are growing – and so is the threat of false endorsementsAs many shoppers search for bargains in advance of Amazon’s “Prime Day” sale this week, there is a growing scepticism about how they can judge the products they are thinking of buying. Three-quarters of people read the reviews posted about products and services, but doubts are mounting over the trustworthiness of these reviews. A burgeoning market for fakes has emerged, and experts say consumers must be vigilant.
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